Mass Market Communications (f/m/d)

This is a new role within the broader marcom team in alignment with our refreshed focus on developing our mass market activities. Your responsibilities will focus on developing a consistent and compelling approach to mass market communications across the company, with regional resources reporting to you. You will be part of the sales communication team, reporting to the head of sales communications.

Your key responsibilities will include:

Global coordination of mass market & retailer marketing communications activities

• Deploy the strategy for co-marketing programs with distribution marketing and eTailers to expand the funnel, aligning and developing processes across regions with standardized reporting & methodologies

• Drive consistency across the regions with editorial planning with distributors & eTailers to complement our strategic market focus

• Help to execute a content strategy that supports all stages of the buying journey through the channels and formats most wanted by mass market in collaboration with sales and business line leads

• Provide counsel and proactive plans for mass market related marcom activities and collaborate with digital campaign team to deliver compelling campaigns

• Streamline the solutions selling approach by developing an online solutions catalogue with clearly defined value proposition for our solutions

• Collaborate with solutions selling marcom experts

Measurement

• Perform budgeting for mass market communications, align needs with performance goals and track spend against budget

• Establish and track KPIs for individual initiatives and programs in alignment with digital marketing campaign processes

Required skills

• Bachelor or Master Degree in Marketing or a related field

• 7+ years experience within Marketing

• Must be a strong collaborator and drive effective relationships across other functional teams

• Able to quickly understand and apply messaging across a variety of outputs

• Strong understanding of channel specificities

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