Senior Specialist, Regional Marketing (Paid Digital Marketing) (m/w/d)- German Fluent - Fixed Term

Job Title:

Senior Specialist, Regional Marketing (Paid Digital Marketing) (m/w/d)- German Fluent - Fixed Term

Senior Specialist, Regional Marketing (Paid Digital Marketing)

Implement, manage and optimize all paid digital advertising included Google, Meta, Linked In and Tik Tok to drive pipeline for Talent Acquisition across multiple countries in Europe ( MLH + Norbal)

German:

Senior Specialist, Regional Marketing (Paid Digital Marketing) (m/w/d)

Als Expert:in auf dem Gebiet des Paid Digital Marketings für Recruiting-Kampagnen in der EMEA-Region bist Du dafür verantwortlich, unsere Strategie für bezahlte Werbeanzeigen aufs nächste Level zu heben, indem Du erfolgreich neue Kampagnenstrategien entwickelst, diese umsetzt und das Reporting über unsere Investitionen optimierst.

Deine Aufgaben:

• Durchführung bezahlter digitaler Marketingkampagnen z.B. auf Google, Facebook, Instagram, TikTok, LinkedIn zur Unterstützung der Personalgewinnung in ganz EMEA
• Gestaltung attraktiver Werbeanzeigen durch Nutzung von A/B-Tests
• Optimierung von Kampagnen zur Verbesserung von Conversion Rates, ROI und PPC/Keyword-Nutzung
• Abgabe von Empfehlungen zum Budget- und Kampagnenmanagement
• Erstellung von Präsentationen und Berichten über die Kampagnenleistung z.B. mithilfe von Google Analytics
• Identifikation und Nutzungsempfehlungen von weiteren Plattformen/Kanälen auf Landesebene
• Beobachtung von Branchenupdates und Trends, welche Du gerne mit Deinem Team teilst
• Zusammenarbeit mit Grafikdesignern bei der Erstellung von Inhalten zur Unterstützung des Kampagnenerfolgs.

Dein Profil

• Bachelor-Abschluss in einem verwandten Fachgebiet mit 3 - 5 Jahren Erfahrung im Bereich Paid Digital Marketing für Recruiting-Aktivitäten bevorzugt
• Sicherer Umgang mit Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Google Analytics und idealerweise weiteren Marketing-Tools
• Fähigkeit, Daten zu analysieren und Lösungen für spezifische Probleme zu empfehlen und Analysetools besser zu nutzen (z. B. GA4, Looker Studio).
• Gespür für Professionalität und den Aufbau von Beziehungen
• Ein Auge fürs Detail
• Eigeninitiative und Mut, neue Dinge auszuprobieren
• Erfahrung im Umgang mit Microsoft Office
• Ausgeprägte schriftliche und mündliche Kommunikationsfähigkeiten in deutscher & englischer Sprache

Deine Benefits

• Work From Home-Möglichkeiten
• Familiäre Arbeitsatmosphäre in einem multilingualen, internationalen Team
• Flexible Arbeitszeiten
• Zugang zu hunderten kostenlosen Lernpfaden in der Concentrix-University
• Programme zur beruflichen Entwicklung und Karrierenavigation
• Lustige Aktivitäten und gemeinsame Events in unserem digitalen Team

Klingt das nach der perfekten Chance für Dich? Dann erfinde jetzt Deine Karriere neu und werde Teil unseres Teams. Bewirb Dich jetzt!

English:

As a subject matter expert in the field of paid digital marketing for recruitment marketing campaigns, you will be responsible for taking our paid campaign performance to the next level, through the successful development and execution of campaigns strategies that in return bring positive ROI.

You will have proven experience in:

• Delivering paid digital marketing campaigns to support recruitment pipeline across multiple countries in Europe via Meta, Linked In, Google and Tik Tok
• Optimising campaigns to deliver the best return on investment, through advanced knowledge and experience working with the different products and campaigns tactics within the platforms
• Managing campaign budgets and making budget recommendations to achieve best results.
• Providing robust reports on campaign performance
• Working with Graphic designers in creating content to support campaign success.

As the Senior Specialist you will:

• Work independently, to monitor and suggest improvements for creative approaches to improve conversion rates, ROI, and PPC/keyword utilisation
• Take our reporting to the next level, by analysing data and recommending solutions to specific problems and better utilising analytics tools (eg:GA4, Looker studio).
• Confidently make presentations and recommendations to the wider stakeholder audience (when necessary), demonstrating your unique understanding of this area and opportunities for future improvement.
• Ensure implementation of your recommendations is carried out and monitor for improvements, making adjustments where necessary.
• Be passionate in digital marketing and will have a thirst for keeping up to date with industry knowledge, changing trends, and advising the wider business stakeholders of learnings.

This role will suit a senior digital marketing professional, fully versed in the language of CPC, CPL, conversion, optimisation, Reach, A/B Testing, who has a passion for diving into the detail of what works in the field of digital advertising through platforms such as Google Ad words, Analytics, Facebook, Instagram, Linked in and Tik Tok at an advanced level, as well as the confidence to try something new. In return we offer …

• Competitive Salary
• 100% Work at home with flexible working hours
• Great teammates, work alongside a multilingual team of marketing professionals
• Annual professional skills refresh training.
• Access to hundreds of free learning paths in the Concentrix university

Candidate Profile

• Bachelor's Degree Preferred in related field with 3 - 5 years of experience in the field of paid digital marketing for recruitment activities
• Speak a 2nd Language (German preferred)
• Sense of professionalism and ability to develop relationships.
• Strong attention to detail.
• Self-starter, sense of urgency, and works well under pressure, ability to take initiative
• Demonstrated ability to multi-task, prioritize, and meet timelines on deliverables.
• Proficient in Microsoft Office.
• Strong communication skills, both written and verbal.

Location:

Work-at-home Georgia

Language Requirements:

German (Required)

Time Type:

Full time2025-02-15

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