Global Digital Strategy Manager

Are you an expert in creating digital strategies that attract & grow online audiences, and are you ready to combine this with your passion for dance?

Then join our Red Bull Dance Media Team in Salzburg, Austria, as Global Digital Strategy Manager. You will be producing strategic content plans & managing all digital channels across our street dance programs in order to maximize the growth & engagement of our global dance audience.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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• SET THE STRATEGY

In this role, you'll define content needs & strategy for our digital channels in order to achieve our dance playground communication objectives.

This involves considering how to format content and optimise projects to match channels trends and optimise communication of projects and activation of audiences. You'll collaborate strongly with country channels and different partners to define content creations that ensure impact.

• ANALYTICAL DECISION MAKING

Working closely with the analytics team you'll translate audience insights into practical guidelines for programming and content. You'll evaluate results and translate learnings into long-term strategies that define the success of our channels. You'll also communicate channel and release learnings to other team members and ensure consideration in all departments for upcoming release strategies.

• CONTENT PLANS

With your strong understanding of platforms such as YouTube, Facebook, Instagram and TikTok, you'll provide recommendations for optimising upcoming content plans based on insights and media landscape learnings.

• COUNTRY SUPPORT

You'll establish a strong collaboration with different Red Bull countries, considering and understanding local needs. You'll evaluate local market programming plans, identify optimisation potentials and potentially up-level local content initiatives to a global scale.

Related to this position

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of experience in digital strategy/content programming or social media
• Excellent knowledge of social and digital media incl. paid activation planning
• Passion for the world of Red Bull and knowledge on dance topics
• Superior project management skills, strong understanding of content performance and able to translate data into practical recommendations
• Well organized team player with the ability to work under pressure, excellent communication and effective interpersonal skills
• Fluent in English. Multi language is a big plus
• Travel 0-10%